Preface: Multinational corporations are the driving force of the global economic and political system due to their enormous material and human capabilities that extend to various countries of the world….
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Along with the COVID-19 pandemic process, there have been unique changes in all aspects of life and all over the world. New life-changing norms have started to form in all…
Covid-19, which emerged at the beginning of 2020 and spread rapidly globally, is a major epidemic that threatens the world population. With Covid-19, a new era has begun in our…
The impact of lockdowns international trade Lockdowns and other restrictions implemented by the governments in the course of Covid-19 have contributed to the interruption global trade of products. We have…
Marketing strategy is an essential part of any new product’s success. Clayton Christensen, a professor at Harvard Business School, says that there are approximately 30,000 new products launched every year….
Starting a new business or introducing a new product line requires a marketing campaign to spread the word and ensure potential customers know about the products and are engaged with…
